The hamburger patty industry daily provides over 25 million people world-wide with industrialized ground beef and is expanding rapidly with aggressive marketing campaings bit(e) by bit(e) around the globe. This industry forces every culture it touches into the rhythm of industrialized food, the rhythm of the concrete jungle of the "Beautiful New World”. The people of the poor “Third World” are victims in two ways: as customers and as providers of the raw material for the food industry and its agrobusiness, which cause long-lasting damage to the environment. This film follows the trail from new pastures created by clearing regions in Middle America to the modem slaughterhouses in the First and the Third Worlds.
Themes: Globalisierung, Umwelt